The Massachusetts Executive Office of Public Safety told USA TODAY on Thursday that Wolobah's death was caused by a heart attack brought on by eating the hot ... "Paqui’s One Chip Challenge ...

Harris Wolobah, 14, died on Sept. 1 after completing Paqui's "One Chip Challenge" Michael Lee Simpson is a Digital News Writer at PEOPLE. His work has previously appeared in Entertainment Weekly ...

He had consumed a chip manufactured by Paqui, which was packed with the chili pepper extract and marketed as the "One Chip ...

1, 2023, after eating the Paqui chip as part of the manufacturer's ''One Chip Challenge.'' An autopsy found Wolobah died after eating a large quantity of chile pepper extract and also had a ...

The challenge from Paqui involves eating a spicy chip containing Carolina Reaper and Naga Viper Peppers without drinking or eating anything else Sabrina Weiss is the Editorial Assistant of PEOPLE ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

WORCESTER, Massachusetts: The maker of an extremely spicy tortilla chip said Sept ... old’s family blamed the challenge. Since his death, Texas-based manufacturer Paqui has asked retailers ...