I.K's jewelry also bears similarities to the Hello Kitty x Lanvin En Bleu's KAWAII DIVA series, which released similarly silver and gold-plated jewelry to commemorate Hello Kitty's 50th anniversary.

Cute Overload! The Hello Kitty x Kate Spade Collection Is Here With Bags, Clothes, Jewelry & More Everyone's favorite Sanrio character is at Kate Spade Outlet, and you can shop the whole collab ...

Half a century since the “birth” of pop icon Hello Kitty, the cute character’s fame shows no sign of fading – and she’s still bringing in billions for parent company Sanrio. View on euronews ...

A gold coin pendant with the image of Hello Kitty holding the number 50 is selling for about 120,000 yen ($800), while a Casio watch costs 18,700 yen ($120). But first, more on the origin story.

A gold coin pendant with the image of Hello Kitty holding the number 50 is selling for about 120,000 yen ($800), while a Casio watch costs 18,700 yen ($120). But first, more on the origin story.

Sanrio and Kurotani will release two pure gold figures and a card to celebrate the 50th anniversary of Hello Kitty.

A statement bra with see-through, invisible elastic straps and gold nipple pasties shaped in the form of Hello Kitty’s face. Honestly? It’s probs *the* best lingerie look we have ever seen.

A statement bra which featured see-through, invisible elastic straps and gold nipple pasties shaped in the form of Hello Kitty's face. Most probably the *best* lingerie look we have ever seen.

Shop the new Forever 21 x Hello Kitty Collection in honor of the Sanrio character's 50th anniversary, featuring clothing, shoes, bags and accessories.

A gold coin pendant with the image of Hello Kitty holding the number 50 is selling for about 120,000 yen ($800), while a Casio watch costs 18,700 yen ($120). But first, more on the origin story.

Among the anniversary items, a gold coin pendant featuring Hello Kitty holding the number 50 is priced at around 120,000 yen (€724), while a Casio watch retails for 18,700 yen (€113).