BRUSSELS (Reuters) - Dutch brewer Heineken has launched a non-alcoholic version of its namesake beer with the aim of becoming the global leader in a part of the market growing faster than the average.

Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers While alcohol brands and sporting events have not ...

Add Yahoo as a preferred source to see more of our stories on Google. You may have already felt the vibe shift this festival season towards something new: moderation. It seems like the long-standing ...

Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category that ...

This article was originally published on December 11, 2023. Heineken USA is preparing another big push for Heineken 0.0 in 2024, aiming to get "millions of samples" of the nonalcoholic beer into ...

As Heineken 0.0 has evolved into a leader in non-alcoholic beer, its owner admits its success wasn’t always guaranteed. “Now it’s a genius move that was a couldn’t miss, it was inevitably going to be ...

I brought you an early peek at both of these beers, and now this full update from Heineken: Pioneer in zero-alcohol beer closes the “flavor gap” with new additions that offer great taste for a new era ...

As the world prepares for the 2026 FIFA World Cup, beer giants are betting billions that the future of drinking culture may involve less alcohol, not more.

There will be a first at the upcoming Summer Olympic Games in Paris. For the first time ever, there will be a beer sponsor at the Olympics. Anheuser-Busch Inbev SA/NV (BUD) - the world’s largest ...