My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on Wedn… ...

In 2014, Hasbro won the rights to the Disney Princess and ‘Frozen’ dolls away from toy-making rival Mattel. Photo: Associated Press ...

If you recently purchased the Disney Store's 13-doll set featuring a majority of Disney princesses over the holiday, you may want to break the bank again.; Hasbro unveiled a $200 extended 14-doll ...

Hasbro said it has partnered with Disney for the rights to make "Frozen" and Disney Princess dolls starting in 2016—a potential blow to rival toy maker Mattel, which currently sells dolls based ...

Shares in the toy maker are up 5% this afternoon, while Mattel is down 1.2% -- and touched a 52-week low -- after Disney announced that it's moving the popular doll business beginning in 2016.

Hasbro Inc. said Wednesday that it will partner with Disney Consumer Products to make Disney Princess and “Frozen” dolls, taking advantage of the blockbuster success of the animated movie. The ...

Hasbro Inc., seeking to make gains on Mattel Inc. in the market for girls' toys, will develop dolls based on Walt Disney Co. princesses and the characters from last year's blockbuster "Frozen." ...

Hasbro Inc. won the doll licenses to Disney's hit Frozen brand starting in 2016, ... The Pawtucket, R.I., company also scored the licenses for the Disney Princess properties, ...

Although Hasbro is the larger toy company, Mattel is known as the market’s premiere doll manufacturer and the loss of the Disney Princesses and Frozen lines were seen as a major blow to the company.

2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of 2019's New York Toy Fair ...

Mattel shares (NASDAQ:MAT) jumped nearly 20% on Monday, following multiple reports of a possible takeover by toy rival Hasbro (NASDAQ:HAS). The potential merger could be a deal made in dollâ ...

Hasbro, which already makes a popular line of action figures targeted at boys with "Transformers" and "G.I. Joe," will now add Disney's Princess and "Frozen" doll line to its product lineup ...