A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: “You know, I don’t think I believe in ...

Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning. Citation. Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from ...