News

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving ...
See our ethics statement. As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005.
Redefining What “Easy” Means for the Modern Consumer and Workplace FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a ...
It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my ...
Al Cohen has turned the once cute "Easy Button" to the dark side. Although it showcases a pessimistic demeanor at first glance, the evil button is blackest at heart; by replacing the innards with ...
I remember when Staples came out with the “Easy Button” campaign; brilliant. Who doesn’t want easy? Everyone wanted an “Easy Button” to put on their desk in their office. Of course ...