He also appeared in a "Got Milk?" ad. Asked why Pillsbury loans the Doughboy out, Nordlie said, "We spend a lot on media to promote our brand, to build public awareness by having consumers connect ...

Here’s something crazy: To Pillsbury, the Doughboy is just as real as you or me. This highlights a real problem – I don’t think our generation can tell the difference between what’s real and what ...

This week, Pillsbury — which has hawked its products with the Doughboy, a.k.a. Poppin’ Fresh, for 50 years — marked a sad chapter in the advertising icon’s history.

Springfield plant employees were known as "Doughboys" even in the 1930s and 1940s, Richmond added. Pillsbury sponsored bowling, baseball, and softball teams touting the "Doughboy" moniker.

While the Pillsbury Doughboy may be a household name, you might not be familiar with the rest of his family. That’s right: The Pillsbury Doughboy has big, doughy family filled with equally ...

A small, chubby dough boy wearing a chef’s hat and neckerchief came to mind and on November 7, Poppin’ Fresh, the Pillsbury Doughboy, was baked—er, born. Ever since I was in the first grade ...

The Pillsbury Doughboy even has pets! He’s got a dog named Flapjack and a cat named Biscuit. If you happen to have any of the doughy dolls stashed in your attic, ...