These features are rolling out to subset of website owners in the UK and will expand it to more in the future.

Google launched new AI features for Performance Max campaigns. These tools help generate more text and image assets. Ad Strength will better evaluate asset variety and quality. Google rolls out AI ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential. Performance Max ads have been touted as an efficient way to ...

Negative keywords: Google is adding the‬‭ ability‬‭ to‬‭ apply‬ campaign-level‬‭ negative‬‭ keyword‬‭ lists‬‭ to‬‭ your‬‭ Performance‬‭ Max‬‭ campaigns.‬‭ Google said, "this‬‭ makes‬‭ managing ...

Google just changed ad targeting. On Thursday the company launched in beta “search themes” to give marketers a way to reach consumer audiences with specific interests. The feature is driven through ...

Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time - and tool - has come. Google has just announced the Performance Max self-upgrade tool for ...

Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping ...