In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground-up sort of way,” according to Jonathan Alferness, director of product ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

In an effort to streamline its mobile advertising efforts, Google (NAS: GOOG) will transition all mobile website publishers to its AdSense service platform, limiting access to its AdMob network to ...

In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features ...