The Mountain West Conference on Monday unveiled its new logo — part of an intense branding campaign that marks the league’s transition away from Utah, BYU and TCU and to Boise State, Fresno ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo.

The green keeps with West Columbia’s tradition, and the blue highlights the city’s best asset: the river. But there also other symbols tucked into the logo.