After searching a database of more than five million books published in the U.S. between 1880 and 1980, he found many examples of the standard “blue for boys” and “pink for girls ...

Pink for Boys and Blue for Girls might seem strange to modern eyes and sensibilities, but up until the 1940’s a lot of people thought pink was the more masculine color and blue was clearly more ...

Is there truth to the idea that men prefer blue and women like pink? Claudia Hammond investigates, and discovers why these colours matter more than we think. It’s easy to spot the girls ...

Blue in parts of Europe, at least, had long been associated as a feminine colour because of the supposed colour of the Virgin Mary’s outfit." "Pink was seen as a kind of boyish version of the ...

Pink and blue arrived, along with other pastels, as colors for babies in the mid-19th century, yet the two colors were not promoted as gender signifiers until just before World War I--and even ...

Target’s decision to eliminate “boys” and “girls” signs from its toys and bedding departments makes a bold statement: Gender stereotypes and gendered marketing are passé. Many parents ...

Boys and girls wore pink and blue. "Part of what happens is it goes from being a nice thing to do like green on St. Patrick's Day to you have to do it," she said.

Before World War II, there was nothing especially girly about the color pink. In fact, the opposite was true: When pastel colors suddenly became popular for babies in the early 20th century, a ...

Pink is for girls. Blue is for boys. Of course our society allows exceptions now and again, but imagine showing up to a boy’s baby shower with a pink bib and matching pink shoes. There would be ...

JeongMee Yoon’s “The Pink and Blue Project” began when her 5-year-old daughter wanted to wear and play with exclusively pink clothing and toys.. Realizing her daughter was part of an ...

The United States has contributed significantly to the “pink for girls and blue for boys” phenomenon, says Paoletti. It’s been fueled by the pervasive color palettes of Barbie, superhero ...