See how this little girl reacted to her Elf on the Shelf 'ruining' her TV in this adorable video.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

A 4-year-old from Connecticut became emotional after having to say goodbye to her "Elf on the Shelf" doll, but was able to give him a one-time hug thanks to Santa's special rule.

See how this little girl reacted to her Elf on the Shelf 'ruining' her TV in this adorable video.

See how celebs like Sarah Michelle Gellar, Tori Spelling, Kourtney Kardashian and more set up their Elf on the Shelf displays for their kids ...

Laura Jennings' daughter had a problem. Betsy, her Elf on the Shelf, had wandered off. Fortunately, she was found by Officer Cross, who drove to the little girl's home with his passenger in tow.

A family moved from Oregon to Arizona only to realize their beloved Elf on the Shelf was missing. That's when the police stepped in.

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.

"Girl touches the Elf on the Shelf and instantly regrets it. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable ...

But if you’re old enough to believe in Santa, it actually kicks off on Nov. 22 when The Elf on the Shelf makes its annual trek from the North Pole.

A family moved from Oregon to Arizona only to realize their beloved Elf on the Shelf was missing. That's when the police stepped in.