Gillette is rapidly trying to transform its image from “the best a man can get” to a cheaper shave. In a “very different approach for the brand,” Gillette said Wednesday that it’s introducing ...

When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but you’re bound to regret it once you’re faced with nicks, razor burn and ...

Every time Dennis publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but you’re bound to regret it once you’re faced with nicks, razor burn and ...

(CNN) -- Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the "pleasure of a hot towel shave." But for Gillette, which is owned ...

(CNN Money) -- American men are not shaving with old-fashioned razors like they used to. More men are growing full beards, goatees, or stubble, while others who once shaved every day before work feel ...

Gillette on Thursday announced a recall of some of its disposable Venus razors over a higher-than-normal laceration risk. The company said a manufacturing error ...

TORONTO--(BUSINESS WIRE)--Gillette, in partnership with international recycling leader TerraCycle, announce for the first-time in Canada, that all brands of disposable razors, replaceable-blade ...

Gillette has a new cautionary tale, ripe for business-school classrooms. The shaving brand is attempting to regain some ground with men after years of losing market share to online competitors. One of ...

A “media kit” for a “top secret” Gillette event arrived Wednesday in the form of a locked metal briefcase that seemed to come from the set of a James Bond movie. Plastered to the side of the case: ...