The word gigil—a powerful emotional reaction evoked by irresistibly cute or endearing things—has officially made its way into ...

Taken from the Philippines' Tagalog language, gigil is a "feeling so intense that it gives us the irresistible urge to tightly clench our hands, grit our teeth, and pinch or squeeze whomever or ...

Unless you have been living under a rock, you have definitely seen one or two of their out-of-the-box advertisements. Spun ...

Often, these can have varying meanings when used by its speakers. In the Philippines, gigil is predominantly used positively as an expression of aggressive fondness. When chubby-cheeked babies or ...