General Motors Readies For a Zero-Emissions Future With New GM Logo: Changing its iconic logo from the '60s. ... The rounded edges and lower-case font create a more modern, ...

Everyone, meet the new General Motors logo. America's largest automaker decided it was time for a fresh look as it eyes a radically different future for its business -- a business that revolves ...

Over the last week we’ve seen a rash of rebranding efforts by major companies such as Burger King and Pfizer.Now, General Motors announced it too had a New Year makeover, unveiling a new logo ...

Occasionally, this has resulted in significant alterations. For example, General Motors gave their iconic logo softer edges and used a lower-case font for reasons I’ll never understand.