“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The General ...

The GDPR prohibits a company from processing personal data unless one of six “lawful purposes” are present. One of those lawful purposes occurs when processing is necessary for a “legitimate interest ...

The European Data Protection Board issued draft guidelines last month that outline when processing can be considered done for “legitimate interest.” The public has until November 20 to provide ...

One of the key changes introduced by the European Union’s General Data Protection Regulation relates to the issue of consent. Processing Content To comply with GDPR rules, when dealing with data, a ...

The Netherlands' data protection authority's strict interpretation of the GDPR's "legitimate interest" ground for processing data has sparked a wave of criticism from privacy law professionals, local ...

The enhanced consent requirements under GDPR have forced many businesses to rethink their marketing strategies. In the case of Royal Mail’s Home Mover Marketing Service (HMMS), the regulation seemed ...

Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply. Happy GDPR Compliance Day. If you're like me, you spent the last few weeks finding ...

Following the enactment of the EU General Data Protection Regulation (GDPR) on 25 May 2018, there has been a marked shift in the way organisations treat the risk to personal data. In the days before ...

For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU’s General Data Protection Regulation requires businesses to greatly expand ...