Importance of Logos in Business. Logos are a critical aspect of business marketing. As the company's major graphical representation, ... BMW is a car company, not an apparel company, ...

Cool Brands Supply said it has sold footwear and apparel bearing its trademarked logo with back-to-back F's since 2003. The company argued LIV Golf uses a similar logo on hats, shirts and sweatshirts.

Buc-ee’s, the popular gas station chain, filed a federal lawsuit Tuesday against a South Carolina-based apparel company alleging trademark infringement of the Buc-ee’s beaver logo.

Outdoor clothing company Patagonia is to stop putting company logos on products sold through its Corporate and Group division, citing concerns that they reduce the lifespan of a garment. The company ...

When having your business logo printed on the items in a clothing line, consider having your entire clothing line printed at once. Doing so will save your small business money and eliminate wait ...

The last time Walmart redesigned its logo was in 2008, when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark.

In its official statement, the company said the policy change is out of concern for the planet, arguing that logos reduce the lifespan of a garment, since people change jobs and it’s hard to ...