Cereal description: Mini-life preservers made of corn and oats and tinted in a variety of hues. But the red, yellow, green, orange and purple colors are bleached out and pale, not bright and vibrant.

The cereal aisle once felt like the most exciting place in the grocery store — now it feels like homework. Today’s biggest cereal decision? Which size box of Cheerios can actually fit in the kitchen ...

Cheerios in heart-shaped cookie cutter. Cereal fans everywhere are probably rejoicing now that Cheerios has decided to bring back not one but two of its most missed varieties. If you guessed that ...

a bowl of cheerios with a spoon on a marble table - Cavan-Images/Shutterstock We may receive a commission on purchases made from links. If you've been tasked with ...

No. 2 cereal maker General Mills last week rolled out its 11th variation on Cheerios, a new fruit-flavored sugary version called Fruity Cheerios. General Mills says the new cereal has "25 percent less ...

We may receive a commission on purchases made from links. Scanning the cereal aisle, one thing is for sure: Cheerios has a lot of flavors. In much the same way that Oreos has branched out of the ...

General Mills has decided to load up on more geeky and experimental cereals this month, as they launched a new line of interesting combos, including Cinnamon Toast Crunch Waffle. The company has seven ...