In the coming days, the Parle Agro, the maker of Frooti cculd either raise cost of the Rs 10 tetra pack or discontinue the product. Zee Business's special report on why the company is compelled to ...

In preparation for the summer season ahead, Parle Agro has introduced its iconic mango drink Frooti in no less than 18 new pack designs with 18 new Mangoticons. The new additions take the total number ...

Frooti's new logo resembles the stenciled stamp of approval one typically sees on mango crates. "It is our stamp of authority on mangoes," says Nadia Chauhan, joint managing director and chief ...

https://www.india.com/business/frooti-appy-real-tetra-pack-ban-july-01-single-use-plastic-items-ban-5449907/ Copy New Delhi: The blanket ban on single-use plastic ...

To rejuvenate its flagship Frooti, Parle Agro is revamping its brand identity, pack design and marketing strategy to woo the young. It has roped in design consultancy Pentagram for the job. Besides, ...

The pictures showing black substance in the Frooti tetra pack are going viral on popular messaging app WhatsApp. After Maggi noodles went under massive testing procedure and faced the ban, its time ...

Parle Agro has launched a new campaign this summer for their mango drink- Frooti. The beverage brand has once again opened up the world of Frooti led by their brand ambassadors, Alia Bhatt and Ram ...

CHENNAI: Parle Agro has launched its Frooti and Appy beverages in 250ml Tetra Brik Aseptic Edge paper-based cartons, joining hands with Tetra Pak, a food processing and packaging company. Called ...

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste The mango drink has been given a radically different avatar, as a result. On the ...

Delhi: Parle Agro has launched its latest campaign for its flagship brand, Frooti. Featuring brand ambassador, Alia Bhatt, the campaign aims to quench the thirst for fun amongst consumers, reinforcing ...

New Delhi: A decade after Parle Agro’s Frooti lost its position as the second largest selling mango drink in India to Pepsico’s Slice, Frooti has reclaimed the position beating its multinational rival ...