The soda brand recently brought back its famous “Do the Dew” tagline and introduced the Mountain Dude, a new character that encourages Gen-Z to peel their eyes from screens and enjoy the outdoors.

Marketing can be complex, time consuming and costly. We run down the top tips and tricks to successfully market a food and drink brand on a tight budget. In the 1980s, British food-to-go brand Pret A ...