HIT Entertainment’s Fireman Sam is building on its hot streak with French preschoolers, as Silverlit has come on board as the brand’s new toy distributor in the region. Silverlit will begin ...
LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for the ...
Amazon is integrating product purchasing directly with a kid’s TV show — a potentially controversial model that the ecommerce giant could expand to other franchises. Amazon will let customers watch ...
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