Adidas captured the comfort, weight and smooth transition of EVA with the energy return, durability and temperature resistance of TPU. That fresh approach began to change the foam cushioning world.

The algae-foam provider, Bloom Holdings, culls its biomass from freshwater sources. It then mixes the algae with EVA (ethylene vinyl acetate) to make a pliable, cushiony material.

On announces the production of a new sustainable midsole foam called CleanCloud. The new material is part of its commitment to cutting greenhouse emissions.