The next time you sit down to watch YouTube on your TV, you might notice fewer ads breaking ... that will now show how long you have left until the entire ad break ends or when you can skip.

On the big screen, YouTube is “evaluating new options,” like “fewer, longer ad breaks ... the video they’re watching. This change applies to newly uploaded long-form videos, as well ...

Instead of having ads ... video, YouTube is trying out longer chunks of ads for non-Premium subscribers that appear in the middle of the content. It’s still not clear how long these new ad ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but ... watching long-form content — almost like a traditional commercial break during linear ...

YouTube is testing longer but fewer ad ... throughout a video. The next time you want to watch the hottest new show of the week, be prepared to have a more extended ad break.

Users will see fewer, but longer ad breaks during long-form content on TV screens. Catering to the preference of 79% of viewers who favor grouped video ads, YouTube aims to create a more cohesive ...

Although there will be fewer ad breaks, the ads will now be longer. YouTube Shorts will start showing ads when being played on a TV. The sheer number of ad breaks on YouTube videos these days can ...

Starting May 12th, YouTube says it will show fewer mid-roll ads that ... automatic ad-slots at natural break points” into ...

Starting May 12, the Google-owned platform is going to show fewer ads during ... more mid-roll ads at natural break points in videos, like pauses and transitions. YouTube will be updating older ...

YouTube has billions of users each month. If you don’t have an ad-blocker, you might run into numerous advert breaks while watching a video ... so you can see how long is left of the ...