The next time you sit down to watch YouTube on your TV, you might notice fewer ads breaking ... that will now show how long you have left until the entire ad break ends or when you can skip.

Instead of having ads ... video, YouTube is trying out longer chunks of ads for non-Premium subscribers that appear in the middle of the content. It’s still not clear how long these new ad ...

YouTube is testing a different approach to ads on smart TVs, as well as its apps on connected devices like Apple TV and game consoles. The platform is experimenting with having longer ad breaks ...

YouTube is changing the way it does mid-roll ads. It will show fewer ... update older videos released before February 24, 2025, with “additional, automatic ad-slots at natural break points ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but ... watching long-form content — almost like a traditional commercial break during linear ...

The company claims that most users prefer longer ad breaks over shorter ones spaced out more frequently. “When it comes to long-form content on TV screens, 79% of viewers would prefer video ads ...

Starting May 12, the Google-owned platform is going to show fewer ads during ... more mid-roll ads at natural break points in videos, like pauses and transitions. YouTube will be updating older ...

YouTube has billions of users each month. If you don’t have an ad-blocker, you might run into numerous advert breaks while watching a video ... so you can see how long is left of the ...

YouTube, a go-to platform for everything from watching videos and listening to music to casual browsing, has long ... these ads support content creators, many users would prefer fewer interruptions.

Well, fewer ad formats, at least. YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos. These are the old-school banner ads that pop up over the ...