The Business of Belonging: Tapping Into the Power of Fandom
Featuring Joon Choi, President, Weverse; Aron Levitz, President, Wattpad Webtoon Studios and Co-President, Wattpad and Gita ...
Resisting the Chaos of Sports Fandom: Rebuilding a Healthy Viewing Culture
The need to address the chaos within sports fandom has never been more urgent. Recent initiatives by the Chinese Professional Football League Association call for a reflection on the unhealthy ...
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John Wick 5 Is Confirmed but Keanu Reeves Update Will Decide the Franchise’s Future
Jenefer Brown, EVP and Head of Global Products & Experiences at Lionsgate has made a formal announcement for John Wick in ...
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Hulks Galore! Red Hulk’s Impact on the MCU
With the arrival of Red Hulk - a.k.a. Thunderbolt Ross (Harrison Ford) - to the MCU earlier this year with Captain America: ...
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Monetizing Fandom – How Fan Engagement Turns Into Business Opportunities
It matters significantly less than what we think when we see how companies, artists, and content creators go about the ...
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SBJ Marketing: Fandom is on the rise
Now, there’s research indicating that sports fandom has actually increased since the 2020 lockdown. So while I’m loathe to ...
Redefining Fandom: Liu Guoliang's Perspective on Table Tennis Supporters
During an insightful interview, Liu Guoliang, a prominent figure in table tennis, articulated his stance on the existence of fandom in the sport. He emphasized that while fans are integral to the ...