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Why Gerber Decided To Make Adult Baby Food In The 1970s - MSN
The Gerber Singles line included flavors like pureed beef Burgundy and blueberry delight. Packaged in jars similar to their baby food, the products were meant to be eaten cold or quickly reheated.
Selling baby food to adults doesn't sound like a great business plan, but that didn't stop Gerber from trying it. Here's why this '70s experiment flopped.
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