They are examples of marketing communications (marcom) or integrated marketing communications (IMC). Brand management includes not only creating, pricing and using correct distribution chains to ...

Beyond that, they tend to depend on their marketing department to figure out the concrete steps that will help achieve these success metrics. They tend not to care which social media management ...

Reviewing strategic management examples can give you a better feel ... such as human resources or marketing. You might do the opposite and bring certain functions in-house that you're currently ...

In this article, we give you eight examples of marketing objectives that can guide ... Ioana holds a BSc in Business Management from King's College London and has worked for 4+ years as a ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

Today however I want to tell you about a company that truly is a classic example of growing a company with content marketing ... built the largest “Project Management LinkedIn Group” in ...

If you’re looking for a good email marketing campaign example, consider this one from Airtable, a project management software company. There are a number of reasons why we love Airtable’s message.

Brand management is more likely to outline the strategy and internal buy-in, whereas marketing is more likely to implement the external strategy and external acceptance of the brand. Examples of ...

Nike, the renowned athletic footwear and apparel company, is a prime example of consistent brand management. From its iconic swoosh logo to inspirational marketing campaigns and athlete ...