These collaborations often start with a pitch, through email, DMs ... like Instagram for a collaboration. Micro influencer Ashley Jones said that her strategy consists of posting on Instagram ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. Influencer marketing is not one-size-fits-all. While one ...

Empowering your everyday customers to create and share content about your store helps unlock the magic of local influencer collaboration. Instead of creating content yourself, I encourage you to ...

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their ...