Elf on the Shelf is based on the book written by Carol Aebersold and her daughter Chanda Bell. As the story goes, cute 10-inch tall elves, called Scout Elves, ...

The Elf on the Shelf hit retail shelves nearly 17 years ago — becoming especially popular online within the last few years. MOM MODIFIES ‘ELF ON THE SHELF’ DOLL WITH FUNCTIONAL WHEELCHAIR.

Elf on the Shelf, the storybook turned toy franchise, has become a Christmastime tradition for many families. Here's how the brand has evolved in the last 17 years.

Mom releases live goldfish into tub for Elf on the Shelf tradition. In the now-viral clip, she shared her creative vision, and it left people stunned and feeling disgusted.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

A general view of an Elf on the Shelf doll as seen in Hawthorne, NJ on December 25, 2022. Christopher Sadowski Pitts said they sold all 5,000 units that year, but it wasn’t easy.

An Elf on the Shelf observes your child from a special location which changes every day. Skip to content. All Sections. Subscribe Now. 87°F. Tuesday, July 15th 2025 eNewspaper.

The official Elf on the Shelf box set comes with the book and a Scout Elf. Elves come in a variety of hair, eye and skin color. They can be adopted at major retailers like Target, Walmart and Amazon.

For Elf-themed food at home, you can try Elf on the Shelf Cereal and Pop-Tarts. Newsweek has affiliate partnerships. If you make a purchase using our links, we may earn a share of the sale.