On September 16, 2025, The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing The Rise of Nicholas the Noble. It’s aimed for middle grade readers, ages 8-12 .

Elf on the Shelf is based on the book written by Carol Aebersold and her daughter Chanda Bell. As the story goes, cute 10-inch tall elves, called Scout Elves, arrive in children's homes during the ...

As told in the children's book, "The Elf on the Shelf: A Christmas Tradition," 10-inch-tall elves, called Scout Elves, arrive in children's homes ahead of Christmas.

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The ...

The "Elf on the Shelf" picture book and accompanying elf doll has been transformed to a national sensation sold in 12,000 stores. Skip to Article. Set weather. Back To Main Menu Close.

The Elf on the Shelf will appear in the iconic Annual Macy's Thanksgiving Day Parade in New York this month for the sixth time. And the book spawned a family business -- CCA&B -- co-founded by ...

“And that’s how we got our first The Elf on the Shelf units,” she said. The minimum order was 5,000 and by the fall of 2005 they had their first book signing. “We started very small at a ...

Since then, more than 19.5 million Elf on the Shelf dolls have been sold, and the original book, The Elf on the Shelf: A Christmas Tradition, was ranked by PW as one of the top-selling books of ...