For many families, the tradition of Elf on the Shelf adds to the magic. Social media is full of his shenanigans as the Elf meanders throughout the house, finding his way into winter boots ...

Kids aren't the only ones allowed to have fun this Christmas. While strategically placing the Elf on the Shelf has become an Olympic sport for moms over the past few years, there’s a new game in ...

The Elf on the Shelf: Sweet Showdown' premieres on Sunday, Nov. 19 at 8 p.m. ET/PT Elf on the Shelf brings out the creativity in everyone — bakers included. Duff Goldman, Kardea Brown and Ashley ...