That ad, for the 2019 E-tron SUV, focused around a sleepy potential customer, holding a newspaper as a narrator points out that electric cars aren’t for him, because of range, cold-weather ...

Bengt Halvorson February 2, 2020 Comment Now! Automakers and ad agencies might finally be starting to find the right way to position electric cars in TV commercials.

Super Bowl ads featuring electric vehicles used to be rare. But this year, at least three car companies — GM, Porsche, and Audi — ran flashy commercials for new plug-in models.

There were a lot of EV ads during the Super Bowl, but not many cars you can actually buy. Automakers were interested in touting their big shift to electric but are still slow in shipping actual ...

Volkswagen does have electric cars, too. “Electric cars are not something of the future, they are here now and more accessible than many people know,” said Richard Steinberg, of Electrify America.

The average Super Bowl spot this year cost a record $6.5 million for 30 seconds, so it’s telling that General Motors, BMW, Kia, and Polestar have gone all in on ads featuring electric cars and SUVs.

Despite funneling millions of advertising dollars into promoting an all-electric future, GM only sold 39,096 EVs in all of 2022 (under 2 percent of its total volume).

Electric cars are a lot scarcer in dealerships than ad campaigns would have you believe. That's just one of the challenges of transitioning to EVs.

We recently told you that Chevrolet is kicking off a brand-new marketing campaign that centers around electric vehicles. In order to get plenty of eyes on the new ads, General Motors has chosen to ...

The ad, which features actor Kevin Bacon and his daughter Sosie Bacon, is for the Hyundai Ioniq 6 electric car, which is a direct competitor of Musk’s own electric vehicle company Tesla.

But one electric car company asked newspaper readers in 1921 to be brutally honest with themselves about what they actually needed in a car. And the questions seem extremely relevant to today.