The new logo features a sleek and streamlined bold sans-serif text in all caps. Its new monogram, however, is an an interlocking 'TB' pattern—after the house's founder, Thomas Burberry—done in ...

Working with the British fashion house's chief creative officer Riccardo Tisci, Saville has designed a new logo, and a monogram that spells out TB – after the founder of the brand Thomas Burberry.