While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...

Healthcare logos are particularly dominated by the blue family, with the shade appearing in almost 85% of the emblems surveyed. White and green also appeared prominently in the sector.