Goodyear has finally developed a plan to market Dunlops to a specific type of customer: a young, hip, import-driving whippersnapper they sum up as "Euro-cool." Again, the sticking point in this ...

Sumitomo had acquired the Dunlop rights to the Dunlop name, as well as the rights to manufacture and market Dunlops in 1985. But in that deal, it didn't acquire the actual company. It was only ...