Many Korean concealers come in the usual formats, like pots or tubes with doe-foot applicators. Additionally, professional makeup artists in the country are particularly fond of pencil concealers ...

For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain ...

Think fresh doe-eyed look that can move from work to an evening out really quickly Korean beauty trends have become somewhat of a rage in the past decade, owing to the intense focus on skincare ...

From glow-inducing blushes to lip tints that don’t dry out your lips, here are 17 of the best Korean makeup brands (and a hero product from each line) to get you started on your shopping journey.

Is it just us, or is the world officially living in a K-beauty fever dream? Korean cosmetics have stormed the beauty scene, turning every bathroom shelf from Seoul, San Francisco to Saharanpur ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beaut ...

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand.