Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

For those who want to learn how to use marketing and distribution terminology in sales channel development scenariosThis is a study material designed for those who find the difference between 3C ...

This article is part of a sponsored series by AgentSync. When carriers, agencies, and MGAs/MGUs first start out, they typically build a distribution strategy centered around a single channel. That ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

With traveler preferences and booking behaviors so diverse, modern hotels can no longer rely on one or two distribution channels. Guests book through OTAs, direct websites, GDS platforms and even ...