Disney closed its upfront with a single-digit boost in ad revenue and volume as compared to last year, lead by commitments in sports and streaming, the company announced Thursday. While the ...
Disney Advertising said it's completed its 2025-2026 Upfront with overall volume consisted with the year before despite increased sales in sports and streaming. As the company continues to deepen its ...
Disney has wrapped up its 2023-24 upfront sales process, with gains in sports and streaming helping it return to 2022 revenue and volume levels. The media giant reported strong buyer interest in live ...