The tool, called “Disney’s Magic Words,” brings to the fore a new way to place ads on Disney+ and Hulu, using “a combination of AI and machine learning to analyze and tag scenes across its ...

Dive Brief: Disney announced a host of new advertising capabilities at its fourth annual Disney Tech & Data Showcase on Jan. 10, including the ability to buy ads across both Hulu and Disney+ in a ...

At the time, Disney needed a fresh ad to attract teenagers and older kids to the park. They announced a new campaign with this slogan at the biggest televised event: the Super Bowl. Instead of airing ...

As you may have heard, Disney Plus with ads debuted on Thursday (Dec. 8). Roku device owners, though can't access the $7.99 per month plan that's meant to help avoid the new $10.99 per month price ...

Disney seeks up to $2.2 million for 30 seconds of ad time during its Oscars telecast, showing confidence in the property despite viewer dips Plus Icon Film Plus Icon TV ...

Disney’s Ad-Supported Monthly Active Users Hit 157 Million Globally, Including 112 Million in US, Canada. The calculation is based on accounts across Disney+, Hulu and ESPN+ who have viewed ad ...

The Walt Disney Company DIS has announced a noteworthy 27% increase in its ad-free Disney+ subscription cost. What Happened: Starting Oct. 12, the ad-free subscription plan for Disney+ will ...