Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters.

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on Wedn… ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular "Frozen" dolls. Top News U.S. News ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters ...

The Disney dolls line from Mattel will also include unique, ... Disney Princess Core Fashion Dolls Assortment (RPP £15.99) Disney Frozen Core Fashion Doll Assortment (RRP £15.99) ...

Disney’s live-action Snow White is already coming to life before it lands in theaters. On March 1, Mattel will debut limited-edition dolls inspired by the forthcoming film’s courageous heroine ...

The Disney princess comes with two bluebirds, a glossy red apple and a silver heart pendant necklace. Mattel’s Disney Evil Queen and Snow White collector dolls.