Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters.

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines ...

My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on Wedn… ...

Jan. 26 (UPI) --After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular Frozen dolls. In 2016, Mattel lost ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

Disney Princess Core Fashion Dolls Assortment Amazon Disney Princess Toys, 13 Princess Fashion Dolls with Sparkling Clothing and Accessories, Inspired by Disney Movies, Gifts for Kids ...

Hasbro said it has partnered with Disney for the rights to make "Frozen" and Disney Princess dolls starting in 2016—a potential blow to rival toy maker Mattel, which currently sells dolls based ...

Stock in Mattel has risen sharply after the toymaker said it had regained the global license for toys based on Walt Disney‘s Princess lineup. “We are incredibly proud to welcome back the ...

The Disney dolls line from Mattel will also include unique, ... Disney Princess Core Fashion Dolls Assortment (RPP £15.99) Disney Frozen Core Fashion Doll Assortment (RRP £15.99) ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years. Shares of Mattel soared more than 8% Wednesday following the ...