Disney will pay millions of dollars in fines to settle a lawsuit by the FTC over allegations the entertainment giant collected troves of private data on young users on YouTube without prior parental controls.

The Walt Disney Company must adhere to COPPA rules going forward after collecting children’s personal data on incorrectly labeled, ad-targeted content

Disney has agreed to pay $10 million after the company was accused of allowing personal data from children under 13 to be collected through mislabeled YouTube videos. The Federal Trade Commission announced the settlement in a news release on Tuesday,