A first-of-its-kind state tax on some digital ads, worth an estimated $250 million a year to the state, was struck down ...

Digital-only exposure ranged from under 1 per cent to about 4 per cent of households, while combining television and digital ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

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Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

A Maryland court has struck down the state's first-in-the-nation tax on digital advertising and ordered the state to refund the taxes.

The Interactive Advertising Bureau (IAB) has officially released its updated General Terms for Digital Advertising Agreements—and the organization is opening a 60-day public comment period until July ...

Economists are divided on whether taxpayers or the state will cover this shortfall — and whether the ruling has any impact at ...

As the way we interact with the world changes, so too do the ways companies advertise their products. Online advertising is more powerful, and more complicated, than ever before. It takes a ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Having a good grasp of digital marketing terminology helps you communicate effectively with digital marketing partners, ask informed questions, and make better-informed decisions to maximize the ...