Diageo and Mr. Combs have no ongoing business relationship, either with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns.” In June 2023, Diageo PLC cut ties with Diddy ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and extended the partnership in 2014 by purchasing his tequila brand, DeLeón.

Diddy has withdrawn his racial discrimination lawsuit against Diageo after accusing the spirits company of marginalizing his Cîroc vodka and DeLeón ... his DeLeon and Ciroc labels of resources.

In the end, the myth of Diddy as hip-hop’s ultimate mogul has given way to a much grimmer reality: a once-charismatic ...

Sean "Diddy" Combs has dropped a lawsuit against spirits giant Diageo in which he claimed it had not made promised investments in his DeLeón Tequila and Cîroc Vodka because of his race. " ...

Capricorn Clark painted a grim picture of what it was like working for the Bad Boy Records founder during her time on the ...

A professional athlete allegedly stopped a drunk Sean “Diddy” Combs from sexually assaulting ... unfolded during a launch party for Combs’ Ciroc vodka brand around 2022, the court papers ...

British spirits group Diageo Plc is exploring a sale of Cîroc Vodka, a brand once backed by music mogul Sean “Diddy” Combs, according to people familiar with the matter. The company has ...

As captured in dozens of images from inside Diddy's Ciroc celebration ... invested in — the "Baby" artist was underage at Diddy's vodka promotional event, as the drinking age in the United ...