But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a sunny state of mind and exuding an inner fire and buena onda, or a “good ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self ...

A Twitter post titled "‘Clean Girl’ aesthetic but make it black," published in May, garnered over 90,000 likes, indicating that Black women are not fully recognized within this trend.

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators ...

The Sad Girl aesthetic does not go out of season, but instead adapts to it. The term “Sad Girl Autumn” was first popularized by Taylor Swift’s 2021 release, “All Too Well ...