2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

The logo created in Word is compatible with all Office products. You can copy and paste it between them with ease and the logo will retain its design. The logo, however, it is not a graphic file.

In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit. Editorial Standards Reprints ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...