2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

If you're brand-new to logo design (or you need a simple logo fast), it may be worth exploring logo generators. These will build a logo based on key information about your business.

Apple's logo began to resemble the current design in 1977. Ernst Feix/picture alliance via Getty Images The company has kept the apple image ever since but dropped the rainbow stripes in 1998 ...

Video summary. A young entrepreneur is shown how to create and design his own company logo. Different company logo styles are looked at – shapes, use of text and symbols as well as bold, bright ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...