And it's all because of Dee Brock, Texie Waterman, and Paula Van Waggoner. The History . In the 1960s, Tex Schramm was the general manager of the newly formed Dallas Cowboys.

NFL cheerleaders were reportedly making around $150 per game in 2022, along with hourly wages. This added up to around $22,500 for the year, well short of the $53,000 made by waterboys and even below ...

Their classic uniform debuted in 1972, along with the novel idea — from enterprising founder Dee Brock — to dance on the sidelines rather than cheer like those sis-boom-bah squads, thus ...

[The Dallas Cowboys Cheerleaders] have a proud history, and if you were to compare them to other performance dance groups, in the late ’60s, Dee Brock made the decision that she was going to ...

[The Dallas Cowboys Cheerleaders] have a proud history, and if you were to compare them to other performance dance groups, in the late ’60s, Dee Brock made the decision that she was going to ...