Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Let your inner child get rejuvenated again with the best soft toys that give a moment of pause and say awww. They are not ...

Looking for toys that make Easter morning extra magical? We’ve rounded up the best springtime gifts that are fun, uni ...

Sure, some toys are meant for kids, but when it comes to Nerf guns ... for yourself or want to gift to a loved one, these cute plushies are affordable, adorable, and worth checking out.

The people behind the Squishmallows brand have come up with other ways for kids to play with the cute characters that do not ...

By then, the plush animals had become ubiquitous, and kids were beginning ... only because of their cute factor, but also their supposed high resale value. The plush toys were largely successful ...