Mobile plays a role in most retail purchases these days, making it imperative that retailers live up to consumers' rising expectations of their favorite brands. Forrester analyst Sucharita Mulpuru ...

A mobile Web version of the app is also available for customers ... bar at bottom of app aims to abbreviate the banking journey. “Today, customer expectations are being set by digital players ...

redesigned its mobile site and apps. ??The initiatives have had positive results. Each channel has showed improvements in conversion, engagement, usability and customer/advertiser satisfaction.