With all the information out there—2.5 quintillion bytes a day, by one count—it’s no surprise that today’s businesses struggle with classifying, organizing and governing data. Whether they need the ...
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Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...
As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...
For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems. The rise in popularity of CDPs over the past year is ...
Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.
In the CMSWire's State of Digital Customer Experience (DCX) 2025 report, customer experience teams reveal both their enthusiasm for generative AI and their real-world struggles to operationalize ...
Step into just about any boardroom right now, and the conversation will inevitably turn to AI. There’s excitement, yes—and urgency to build skills, fear of falling behind, mounting pressure to do more ...
Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.
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